The expected release of the Galaxy S4 at this week's Samsung event - Unpacked - has many hoping for smartphone bliss
"I'm looking for something with better battery life essentially," says one Samsung user.
"Streaming quality faster speed with the internet, texting maybe more different tricks than the standard," says another.
Upgrades to the iPhone rival could include an 8 core processor and a 13 megapixel camera, but will otherwise be software-heavy. Still, the Galaxy gossip mill is churning away. Some reports have been dispelled.
"If you're expecting to see a flexible display on the Samsung S4 you're probably going to have to keep waiting a while that technology doesn't seem like it's quite ready for prime time," says Casey Newton, senior writer for CNET.com.
Perhaps the best buzz surrounds this straight-outta-scifi nugget
"One of the rumors that's popped up is that Samsung is going to be doing things around eye tracking," Newton says. "So the New York times reported that Samsung introducing technology in the S4 that will track the users eyes for a variety of uses one of which might be to scroll through web pages, so look down as you're reading through a web page and the page will scroll automatically."
Samsung is fueling the hype, too, with advertising video referring to something "Totally top secret".
"Samsung does of course have a huge budget so they can advertise advertise advertise as much as they want, and they can compete with Apple that way," says Kent German, CNET's senior managing editor.
That doesn't necessarily mean the top-of-the-line Android phone - even with its generously-sized screen and customizable features - can continue to steal iPhone market share. This two-horse race will probably run a few more laps.
(Sumi Das, CNET.com for CBS News)