Everywhere you look at the Consumer Electronics Show, it's screens, screens and more screens.
"CES 2013 is all about TVs. We're seeing more, bigger and expensive TVs than in years past," sayd David Katzmaier, CNET senior editor.
But these televisions aren't just impressing with brawn and beauty. They're stuffed with cutting edge technology - like 4K, or Ultra High Def, and OLED - and are finally ready to take home.
"4K is actually inevitable. So it's four times the number of pixels as a standard TV, which is 1080p," notes Katzmaier. "The idea is that you have a lot sharper picture. OLED is organic light-emitting diode. It's a very thin technology. It improves upon the current picture quality of plasma and LCD."
Every major television manufacturer at CES was showing off its offerings into this new entertainment frontier.
"For customers who are looking for the best in color and black levels, OLED is really that product to go for. For somebody who is looking for the highest resolution, at 8-million pixels, UHD is definitely going to be that product," believes Pete Hollenhorst, national product trainer for LG.
At Samsung, they're not yet releasing the prices for these 83" UHD TVs, but the word is they're starting at $25,000. At that rate, it's not clear how many of them are going to make it into our living rooms just yet.
But perhaps smaller, 55 and 65 inch models will when different manufacturers release them for a pretty penny later this year.
(Kara Tsuboi, CNET.com for CBS News)