BRANSON, Mo. -- Skaggs Regional Medical Center
plans to change its name to Cox Medical Center Branson, effective January 1, 2013.
The Skaggs Board of Directors voted
on the name change during its monthly board meeting Thursday morning.
In June, Skaggs' Board of Directors signed a
letter of intent to merge with CoxHealth. That finalized a nearly 8-month
process that will make Skaggs a subsidiary of Cox, all while keeping its board,
employees, management and staff.CoxHealth
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"The decision was not
approached lightly," says William K. Mahoney, Skaggs President and CEO, in a statement. "Initially during the partner search,
Skaggs Regional Medical Center Board of Directors indicated that no name change
would be pursued. During due diligence,
a letter drafted in the early 1960's to the hospital's board of directors by
Marion B. Skaggs was discovered, indicating he wished to downplay the name
Skaggs in connection with the hospital.
Following the formal announcement of the agreement between CoxHealth and
Skaggs in July, various internal stakeholders approached hospital
administration and said they felt strongly that now is the time to change the
facility name. Then, the Skaggs Board of
Directors began reviewing a possible name change while maintaining respect for
M.B. Skaggs' donation and wishes."
A community survey was conducted by
third party marketing research firm, H2R Market Research of Springfield.
"It was clear by many of the comments
made by community members in Taney and Stone counties that a name change would
reflect our broader delivery of healthcare initiatives," explains Mahoney. "The name Cox Medical Center Branson
adds strength to an already dedicated medical facility that will secure
healthcare for years to come."
"Skaggs and CoxHealth have a
long history of shared values and beliefs," says Steve Edwards, President
and CEO of CoxHealth. "We have great
respect for the leadership of Skaggs, and have deferred to the Skaggs Board to
make this naming decision. As we embark
on this new partnership, it is fitting that we do so acting as one entity,
under one name. The significance of the Skaggs name and the legacy of the man
who spearheaded the development of this hospital will not be forgotten. We are enthusiastic and optimistic about
coming together to better serve our communities, and recognize this would not
have been possible without the work of great men such as Lester E. Cox and M.B.
"I believe the original donors of
both facilities would be proud of the achievements made in healthcare for our
area," says Mahoney. "Adopting
the name Cox Medical Center Branson provides better alignment between both
institutions that proudly serve the Ozarks."