Google Tracks Trending Searches at Political Conventions
By: Karin Caifa, CNN's Clicked In
Updated: September 3, 2012
Google is staying on top of trends at the national political conventions.
And, what people are searching in the world of politics might surprise you.
In the digital age, we are what we search. And the world's largest search engine carved quite a space in Tampa.
But Google's presence at the RNC and DNC is more than than digital chic. They're also using what we're searching, to track political trends.
We see that there's a lot of interest in the speeches, because as soon as they start talking, we see search interest on their name jump up," explains Abbi Tatton
of Google.
Like the speeches by Ann Romney and Paul Ryan where certain lines saw certain spikes in Google activity.
"That was 42 years ago. I've survived. We now have 5 sons and 18 beautiful grandchildren," Ann Romney told the RNC delegates.
"The things that really resonated were the moment that she spoke about her 5 sons, 18 grandkids. That's when we saw the search traffic really go up," Tatton says.
" 'Paul Ryan-Mom,' 'Paul Ryan Wife.' These are the things that were really resonating, even though he was talking about the politics a lot of the time, people wanted to know about the personal," says Tatton.
It's an option more prevalent now than ever. Instant answers about a candidate's positions, and personality.
You can tell that people are watching these speeches at home with a laptop on hand or a mobile device close by and reaching for them to find out more to participate and do their own research in this election," notes Tatton.
A trend that'll continue, when the Dems take center stage in Charlotte.
(Karin Caifa for CNN's Clicked In)
And, what people are searching in the world of politics might surprise you.
In the digital age, we are what we search. And the world's largest search engine carved quite a space in Tampa.
But Google's presence at the RNC and DNC is more than than digital chic. They're also using what we're searching, to track political trends.
We see that there's a lot of interest in the speeches, because as soon as they start talking, we see search interest on their name jump up," explains Abbi Tatton
of Google.
Like the speeches by Ann Romney and Paul Ryan where certain lines saw certain spikes in Google activity.
"That was 42 years ago. I've survived. We now have 5 sons and 18 beautiful grandchildren," Ann Romney told the RNC delegates.
"The things that really resonated were the moment that she spoke about her 5 sons, 18 grandkids. That's when we saw the search traffic really go up," Tatton says.
" 'Paul Ryan-Mom,' 'Paul Ryan Wife.' These are the things that were really resonating, even though he was talking about the politics a lot of the time, people wanted to know about the personal," says Tatton.
It's an option more prevalent now than ever. Instant answers about a candidate's positions, and personality.
You can tell that people are watching these speeches at home with a laptop on hand or a mobile device close by and reaching for them to find out more to participate and do their own research in this election," notes Tatton.
A trend that'll continue, when the Dems take center stage in Charlotte.
(Karin Caifa for CNN's Clicked In)
