And a well known face is spearheading the program.
Springfield businessman Doug Pitt is here to talk about teaming up with the local community for the challenge.
Pitt and Yesterday's News brand cat litter are working together today to encourage the Springfield community to drop off mixed paper at one of seven drop-off sites around Springfield.
35 tons of paper in one day is the goal - that's the same amount of paper Yesterday's News collects in an average week at its four recycling centers around the city.
In exchange, Yesterday's News will make a $4,000 donation to the City of Springfield to support recycling programs, including education efforts.
WHEN: Tuesday, September 13, 2011, from 8:00 a.m. to 6:00 p.m.
WHERE: A total of 12 empty recycling bins will be placed throughout the city of Springfield for residents to fill with paper products throughout the day.
South & Walnut
MSU campus in front of Plaster Student Union
All Pet Supply (1611 W. Republic Rd.)
Lone Pine Recycling Center (3020 S. Lone Pine Ave)
Government Plaza (290 E. Central); 731 N. Franklin
South West Treatment Plant off Farm Road (South of Hwy 60 via Farm Road 115 to Farm Road 164)
Read more about Recycling Challenge on Yesterday's News Facebook page