It's the world's most commonly traded commodity after crude oil.
57-percent of American adults drink it everyday.

A cup of joe, a jolt of java, or a frosty frappacino -whatever you want to call it, it's coffee.

Without question, our morning fix has an impact on the environment.
   

Some like it hot.  Some like it cold.  No matter how you take your coffee, statistics show as Americans, you want it.

"When I wake up in the morning I'm very very quiet.  And I'm not talking or smiling.And once I get my coffee then I'm talking and smiling," says coffee drinker Brandi Love.

And she's not the only one.  On average, each coffee drinker has a little more than three cups a day.  In fact, coffee is the United State's biggest import.  So when it comes to protecting the environment, coffee drinkers have big cups to fill.

"And they will let you bring your coffee mug here and refill it, so you can just use the same cup over and over," Love says of her favorite coffee shop.

Investing in reusable coffee filters or using coffee grounds as plant fertilizers are other good ideas.  But when it comes to buying the actual beans, what do consumers need to know?

You might want to be on the lookout for the Fair Trade coffee seal.  It is given by a group known as Ttransfair USA.  Fair trade certification means the product meets strict social, economic, and environmental standards. 

Starbucks is North America's largest purchaser of Fair Trade certified coffee.  But smaller coffee shops face some difficult decisions because sometimes green isn't cheap.

"And they will let you bring your coffee mug here and refill it, so you can just use the same cup over and over," Love says of her favorite coffee shop.
It's a policy that has caught on with loyal customers, says coffee shop manager Julie Thompson, "When they come in here we encourage them to use the mugs...for one thing they don't cost us as much...and any little bit we can save we pass on to them."

So ultimately, it's up to the coffee drinkers to make those small changes.  With this week's ozarks green report, i'm sonya kullmann.

In 2004, Starbucks bought about $5-million pounds of fair trade coffee.

In 2005, the franchise upped that to 11.5 million pounds.

However, fair trade coffee remains only a small percentage of Starbucks' total sales.